Built for solo founders & micro B2B businesses
Clients love you.
The hard part is finding them.
Sales Club is the small, focused peer group that gives small businesses a proven system, fresh ideas, accountability and a place where they can learn the short cuts to leads and a predictable lead machine.
12 members · 12 weeks
Real founders, real businesses — Two Circles, Arck, The Speaking Coach & more
Trusted by
A note from Paul
Why I started Sales Club
Sixty seconds on where the idea came from and why it works for founders like you...
- Too many brilliant founders are doing sales alone, with nobody to learn from and bounce ideas off
- Most sales advice is either 'LinkedIn sales grifter hype' or simply beyond the budget of a small business
- A small group working on real businesses together gets further than any course or 'Blueprint'
You've built a business.
You've got some clients.
But finding new clients still feels harder than it should. Competitors are picking up leads you never even see.
- ✕Referrals are inconsistent or have dried up completely
- ✕Sales and marketing effort isn't translating into results
- ✕Selling doesn't feel natural, comfortable or fun
- ✕You're doing most of this alone with nobody to bounce ideas off
- ✕You're getting tired of the boom-bust revenue rollercoaster
Growing a B2B business needs a different approach at your size. You're competing with established brands but don't have a marketing or sales team. Most advice out there is built for bigger teams, not small businesses.
What is Sales Club
This is where founders and small B2B teams get a clearer, more reliable way to win work than relying on referrals alone.
No fluff, no generic coaching. Real tools, live problem solving and honest input from people who've been exactly where you are.
What is it
Everything you get
Before you start
A clear-eyed audit of where growth could be stalling
Before you start, we carry out a simple growth diagnostic, reviewing your product, positioning and pipeline, so the next 12 weeks target what actually moves the needle.
- A clear picture of where your leads come from today
- Your biggest system bottleneck, identified
- A direction and focus for your first 90 days
- A benchmark to measure progress against
Every fortnight
The engine room of Sales Club
Two hours, every other week: hands-on learning plus live problem-solving on what's happening in your business right now.
- One hour of structured, practical learning
- One hour of hot-seat coaching on live challenges
- Direct input from Paul and the whole group
- Frameworks you can apply the same week
In the in-between weeks
No prep, just show up
An optional, no-prep hour in the weeks between group sessions. Drop in with whatever's on your desk that week, or just listen in, and keep momentum going.
- Bring a live question and get unstuck on the spot
- Nothing to prepare, turn up as you are
- Come every time or only when you need it
- Keeps you accountable between deep-dive sessions
Use it wisely
Your hour, your agenda
Your own focused hour, private, tailored time to work on whatever matters most to your business right now.
- Sharpen a pitch, proposal or piece of outreach
- Unstick a stalled prospect or dead pipeline
- Live tune up on your LinkedIn posts
- Draft some cold email templates
Always on
Your 24/7 sounding board
The same faces from your calls, on hand between sessions to ask, answer, engage and support.
- A Monday check-in to set your focus for the week
- A Friday round-up celebrating the week's wins
- Ask a question, get a straight answer, any time
- Warm introductions and referrals between members
Ready to use
No blank page, ever
The same plug-and-play tools that win work, ready to adapt to your business.
- Outreach and follow-up message scripts
- Pitch deck and proposal templates
- A discovery-call question bank
- A simple pipeline tracker
Your 12-week roadmap
Your 12 weeks, mapped out
Each cohort is built around the 8 gears you saw above, so you always know what you're working on, and why.
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Weeks 1–2
Score your gears, find your purpose
Rate your business across all eight gears to see exactly where you're strongest — and where you're stalling. Then we anchor it with a purpose statement you'll build the rest of the programme around.
Output: Gears Audit and Vision Statement
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Weeks 3–4
Get crystal clear on your client
Build your ideal client profile and map the competition, so you know exactly who you're for and what makes you different — before you touch pricing or packaging.
Output: Ideal Client Profile and Competitor Matrix
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Weeks 5–6
Package and price what you do
With your client defined, your packages and pricing finally land properly. This is the session with the most direct impact on your margin.
Output: Packaged Offer and Pricing
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Weeks 7–8
Decide what you stand for — and how you say it
Build the messaging framework and value propositions that turn what you believe into words the right people lean in to.
Output: Messaging Framework and Value Propositions
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Weeks 9–10
Put your message to work online
Your website and LinkedIn are just channels — now they've got the right message to carry. We put your positioning to work where clients actually look.
Output: Website Copy and LinkedIn Content Plan
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Weeks 11–12
Turn it into a repeatable sales process
Sales comes last because it converts everything you've built. Leave with a working sales process and a 90-day plan to put it straight into action.
Output: Sales Process and 90-Day Action Plan
Where you'll be in 12 weeks
From scrappy and sporadic to systemised and scalable
Today
- Waiting on referrals and hoping they show up
- Sales feels uncomfortable, so you avoid it
- No reliable way to find your next client
- Figuring it all out alone
- Busy, but never sure what to do next
In 12 weeks
- A repeatable, structured way to bring in new leads
- Outreach and marketing that feel natural
- A visible pipeline of real opportunities
- A support network that keeps you accountable
- A clear 90-day plan, and the focus to run it
Who's running it
Paul Service
Multi-business founder with exits. Previously worked alongside Vodafone, Salesforce and HSBC.
“Most founders get stuck because they treat symptoms, not systems. The difference was never effort, it was having a clearer, more structured way of approaching sales.”
I understand the pressure, uncertainty and responsibility that come with being a founder, I've felt it too. But I also believe growth should feel lighter, not heavier. So while we'll do serious strategic work together, you can expect a human, collaborative and enjoyable process.
My success is entirely based on yours, I judge myself solely on the results I achieve for your business. Like having a co-founder without the equity split, I bring the same energy and commitment you'd expect from someone with real skin in the game. With 20+ years of hands-on experience building and scaling businesses, I can switch between different roles as needed, from sales strategist to operations expert to growth catalyst, giving you access to senior-level expertise across all areas of your business without the overhead of multiple hires.
No judgement, no ego, just a genuine partnership to help you move forward with clarity and confidence.
This kind of work is as much about chemistry as it is strategy. The best way to know if we're a good fit? Apply for the next cohort and I'll set up a call.
Results
Client Testimonials
“Having dedicated time during the sessions to actually work on my own business has made a huge difference.”
“What stood out was how simple and practical he made it all feel. I've come away with clearer direction, stronger confidence in my next steps, and a much better sense of how to grow the business in a structured, sustainable way.”
“We've already seen incredible growth, streamlining and focus in all we do within the first month or so.”
“Someone that truly understands my specific business and the landscape I'm operating in, not just a generic sales outreach course or mentor.”
“It's been a breath of fresh air — rather than endless conversations and big strategy documents, we very quickly identified the most important things to measure, then put actions in place to affect those numbers.”
“You never give me an overwhelming set of options — instead, you help me strip everything back to one or two actions I can move on straight away.”
“It has focused my path forward, in particular my niche and ICP. It has given me confidence to deliver messaging that will elevate me above others in the market.”
“The result has been better customer conversations, faster decision-making and significantly more opportunities.”
“Paul is an absolute dream to work with. Having tried several other 'growth partners', I felt much more at ease, in good hands, and with a partner that actually understood my business.”
“I feel so much confidence that we are moving in the right direction and that we are being strategic about the decisions we're making.”
“Paul really helped us challenge and shape our ideas, thoughts and concepts. We have a clearer vision of what good looks like, our GTM strategy and ideal clients. Essential.”
“A lot more driven and productive in producing company tasks and focus on growth.”
“You got up to speed very fast, started with numbers rather than theory and we're already seeing tangible differences in sales.”
The investment
£2,850£600 + VAT
For all 12 weeks — just £50 a week.
That's up to 19 hours of coaching and live sessions. One-to-one, the same time would cost around £2,850 — and that's before the group, the community and the templates.
- 6× 2-hour group sessions
- 6× 1-hour drop-in clinics in the in-between weeks
- Access to recordings if you miss a session
- 1 x 1:1 session with Paul included
- Dedicated time to work ON your business
- Practical proven templates & techniques
- Ongoing support via active WhatsApp group
- 12 members max — proper attention giving you the time you need
Applying costs nothing. It's a short form so I can see if it's the right fit — then we'll book a call before anything else.
Strictly limited to 12 founders per cohort.
Questions
Before you apply
The two-hour group sessions run Thursday afternoons, every other week, 1pm to 3pm. In the weeks in between, there's an optional one-hour drop-in clinic you can join with whatever you're working on — no prep needed.
Life happens. The programme is designed so missing the occasional session won't derail progress, though the real value is in showing up consistently and getting involved.
Building a sustainable approach to sales and marketing takes time. Quick fixes don't work. 12 weeks gives you enough time to learn, apply, adjust and start to see some results.
Sales Club is built for solo founders and small B2B businesses. If you're already well past that stage, get in touch — I work with businesses at different stages in different ways, and we'll find the right fit for you.
I'm still shaping this. Current thinking is a lower-cost sales accountability and hot-seat cohort, open only to those who've completed Sales Club, so everyone's on the same page.
Just Zoom and WhatsApp. That's it.
12 maximum. Deliberately small so everyone gets proper attention and airtime. You can have your mic open if you wish so you can chip in on the spot when you have questions.
Stop building this alone.
Join other founders and small B2B teams who are done guessing.
Apply for the next cohort →Applying costs nothing. It's a short form so I can see if it's the right fit — then we'll book a call before anything else.