For solo founders & micro B2B businesses
Stop guessing your way
to your next client.
Sales Club is the small, focused peer group that gives solo founders a system, a sounding board and a cadence for winning work — without hiring a sales team you can't afford.
Real founders, real businesses — Two Circles, Arck, The Speaking Coach & more
Trusted by founders behind
You've built a good business.
You're great at what you do.
But finding new clients is feeling harder than it should.
- ✕Referrals aren't consistent — or have dried up
- ✕You need a system, but don't have one you trust
- ✕Selling doesn't feel natural, comfortable or fun
- ✕You're doing most of this alone
- ✕You're too close to see what's not working
B2B growth looks very different at your size. You're competing with established brands, but you don't have a marketing or sales team. Most of the advice out there is built for bigger teams — not solo founders.
What is Sales Club
A small, focused peer group for solo founders who want to grow beyond referrals — and build a more reliable way of winning work.
No fluff. No generic coaching. Just practical conversations, real shared challenges and peer support.
What's included
Three ways we keep you moving
Fortnightly 2-hour group session
Two hours, every other week. The first hour is structured learning. The second is a hot seat where members' live challenges get direct input from Paul and the group.
Monthly 1-hour 1:1 session
Your own focused time with Paul, every month. Bring a pitch you're preparing, a project that has stalled, or a prospect you want to win.
Private WhatsApp community
Share wins, ask questions, get feedback and stay connected. No noise. No pitching. Just people helping each other move forward.
Who it's for
You'll feel at home here if...
You're the expert, not the marketer
You're running your B2B business — solo, or close to it. You're good at what you do, but sales and marketing don't come naturally.
You want accountability
You know you need a more structured approach to winning clients, and you'd benefit from some accountability to actually do it.
You're done doing it alone
Running a business alone can be lonely. You want to be around other inspiring founders who are figuring it out too.
Results
What members say
“What stood out was how simple and practical he made it all feel. I've come away with clearer direction, stronger confidence in my next steps, and a much better sense of how to grow the business in a structured, sustainable way.”
“Paul is an absolute dream to work with. Having tried several other 'growth partners', I felt much more at ease, in good hands, and with a partner that actually understood my business.”
“It's been a breath of fresh air — rather than endless conversations and big strategy documents, we very quickly identified the most important things to measure, then put actions in place to affect those numbers.”
Who's running it
Paul Service
Multi-business founder with exits. Previously worked alongside Vodafone, Salesforce and HSBC.
“Most founders get stuck because they treat symptoms, not systems. The difference was never effort — it was having a clearer, more structured way of approaching sales.”
The investment
£600 + VAT for 12 weeks
That's just £50 a week.
- 6× 2-hour group sessions
- 2× 1-to-1 sessions with Paul
- Ongoing support via private WhatsApp group
- 12 members max — proper attention, proper airtime
- Founding member rate locked in for as long as you stay
Limited to 12 founders per cohort.
Questions
Before you apply
Tuesday afternoons, every other week, 1pm to 3pm.
Life happens. The programme is designed so missing the occasional session won't derail progress — though the real value is in showing up consistently.
Building a sustainable approach to sales and marketing takes time. Quick fixes don't work. 12 weeks gives you enough time to learn, apply, adjust and see real results.
Sales Club is built for solo founders and leaders of small B2B businesses. If you're already well past that stage and need strategic consulting, Paul's 1:1 consulting might be a better fit.
You can re-enrol if you want to keep going. As a founding member, you'll keep the same introductory rate for as long as Sales Club runs.
Just Zoom and WhatsApp. That's it.
12 maximum. Deliberately small so everyone gets proper attention and airtime.
Stop building this alone.
Join 12 other solo founders who are done guessing.
Apply for the next cohort →